Below is the official SMALL BUSINESS EXPO Agenda!
Use this Agenda to plan out your day.

We look forward to welcoming you to the upcoming Small Business Expo! 
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Thursday, April 12 • 3:30pm - 4:15pm
Improving Your Marketing Strategy in 2018

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Goal: Learn how to use marketing to increase revenue for you and your business

Marketing is not about “having an online presence”, even though most people think that. It still has to increase the revenue of your business. Marsha will help change how you use marketing tools – the same tools they may already be using – so that you market smarter. Together you will explore the five main steps of business profit. This session is designed to help you put marketing in perspective.

The goal of this important presentation and workshop is to realize that marketing does not have to be an expense to the business owner. You will begin to see it as an investment in building a larger, more qualified client base – that is, clients who will buy again and again from your company.

avatar for Marsha Pearson

Marsha Pearson

SCORE Philadelphia
With more than 35 years of business and entrepreneurial experience, including 10 years as the owner of a retail store, Marsha brings a wealth of knowledge in the areas of business development, professional training, and corporate communications to help small businesses and non-profits... Read More →

Thursday April 12, 2018 3:30pm - 4:15pm
Workshop Room 5